Best Online Bookmakers by odds.ph
Best Online Bookmakers by odds.ph
We’ve got objective reviews of all the big bookies right here, weighing up the pros of cons of each of them to help you decide which to use for your sports and horse racing betting pursuits.
Whether you’re just out to find a free bet, or looking for site to frequent, you will find our that our expert reviews have all the information required to make a quick and informed decision without any unnecessary fanfare.
One obvious similarity between all the operators listed here is their UK Gambling License, but that is where it ends. Each has definite strengths and weaknesses and there is no such thing as a “one size fits all” UK bookmaker online. Even seasoned punters are likely to move around between a few different bookmakers.
The Best UK Bookmakers and Free Bets
- 888 Sport
- bet365
- Titanbet
- 32red Sport
- Betsafe
- BetVictor
- Bwin
- Betfair
Types of betting offers
Alwaus make the most of the myriad of free bets and bonus offers. Operators will all frequently compete with each other to offer the best promotions, trying to get customers to use them for their sports betting rather than a competitor company.
Whether it’s sign-up offers you’re seeking or regular bonuses, we’ve got you covered. Perhaps you like to play in casinos as well, then here are the best bonuses for gambling.
Free bets
Free bets are probably the most obvious way sports betting operators will try to tempt people into betting. Of course, their sneaky plan is that you lose with the bet you place for free and then continue to bet with their account. They are clever like that. But by shopping around for the best free bets – we can help with this – you can get a step ahead.
Cashback bonuses
While everyone knows about free bets, cashback bonuses are slightly more advanced fare. The way that these work is that the bookies refunds a predetermined percentage of a player’s net losses over a particular period of time. For example, if your chosen operator had a 20% cash back bonus and you lost £50 during the offer period, you would get £10 back into your account. Neat, huh?
Loyalty programs
Bookies love to come up with new promotions to tempt people to sign up for accounts, but plenty of them make a special effort to look after their regular customers too. Lots of the biggest bookies around have their own loyalty programs where you can earn rewards by using your account more.
How we choose the best online UK bookmakers
With so many betting options out there, it can be tricky to know where to start. We look at four key factors to help you decide which is the best online bookmaker for you.
1. Odds value
The prices on offer across competing betting sites can vary by a surprising amount. While some websites are known for being tight with their odds, others are more generous. Some also offer better value on certain sports.
2. Sports and markets available
While all of the main UK bookmakers are predictably strong on football, if you want to bet on other sports you might find the options lacking. There’s no point having an account with a betting site if they don’t offer the bets you want.
3. Reliability
One of the most underrated factors in what makes a good online bookmaker is reliability. All betting sites struggle at the busiest times of year – for example on Grand National day – but can you be assured you’ll be able to access your account and winnings?
4. Customer support and satisfaction
A lot can be forgiven about a betting operation if they have top quality customer support and if the vast majority of their users are still happy. If they often facing regular complaints from their users, this is usually a big red flag.
UK online bookmakers
With the UK having such a proud history of sports betting, it is no wonder the country has become a global powerhouse in the online gambling industry.
According to Gambling Commission data for October 2015 to September 2016, betting on football alone is now an industry worth £1.4 billion a year.
Bettign companies pulled in record profits of £333.4 million during that period, so you need every advantage you can get if you are going to avoid bumping that figure up even higher.
And that’s what we’re here to help you with! Whether you are just a weekend punter or someone who takes the pursuit of sports betting more seriously, the following points will serve as a handy guide when deciding where to bet:
Picking the right bookmaker
Before deciding where to open an account with, first consider what you want to get out of your sports betting.
If you plan to focus on one type of bet or one sport in particular, it makes sense to select a bookmaker that is good in those areas.
You might want to make the most out of offers like loyalty programs, or you might prefer to follow sports via live streaming while you place your bets. Different betting sites have different strengths.
But if factors such as reliability and customer service are at the top of your list of priorities, check out our reviews to see which sites score highly in these departments.
Deposit options
All of the major sports and racing betting in the UK will offer very similar deposit options.
For the most part, any major debit or credit card will be accepted to make a deposit into your account, while these days you can also typically make the most of an online wallet. That’s good news if you are a regular user of PayPal, Neteller or Skrill, for example.
It is typically the case that you will have to withdraw money out by the same method you used to deposit funds, however, so keep that in mind when you’re topping up your accounts.
Phone bill sports betting is also on the rise, which does exactly what it says on the tin. Deposits into your betting account are simply added to your mobile phone bill. Dead simple.
Regulation and licensing
Among the great benefits of sports betting in the UK is the protection provided by the authorities in the form of regulation and licensing.
This ensures you can be assured your money is being kept safe and sound, as all licensed sites have to adhere to a strict code of conduct within the gambling industry itself.
The government’s UK Gambling Commission is responsible for the licensing of betting companies, while the presence of the European Sports Security Association is also useful to maintain order.
And, if you ever have a problem with a bookmaker, you can always raise a complaint with the Independent Betting Adjudication Service (IBAS), which acts as an impartial adjudicator.
Mobile betting
Mobile betting is no longer a hot new trend but it is still growing quickly, with data showing 2.2 million people in the UK only access their bookmaker accounts via a mobile phone.
Betting on a mobile is fast and easy these days and thanks to public Wi-Fi you can almost always get a bet on while you are out and about, so you never have to miss the chance to win cash.
The fact that many betting destinations now offer live streaming means you can even watch the game you’ve placed a bet on from the bus, the office, the pub or wherever you are in the world.
In-play betting has proven to be a major driver of the rise in mobile betting. You can even have a flutter from a match you are watching from inside a football stadium now. What a time to be alive.
According to research conducted by comScore, 30 per cent of people with betting accounts in the UK access mobile gambling sites almost every day, showing just how popular this form of gambling is now.


